My Internship Journey at Creative

I started my six months internship with Creative Labs on 10th March 2025 as a Social Media Intern, under the team called, "Brand & Design, Strategy Marketing". I am currently still working for them as a freelancer until the end of July 2026.

During my internship, I worked closely with two people. My supervisor, who is also the social media manager, Zelene and my RP friend, Ilsyah.

Zelene is our supervisor that does a lot of back end logistics, planning of production and content. We would work together with her in coming up new content for our social media pages — Instagram, Facebook & TikTok.

Ilsyah and I mainly create and produces the content as we videograph, photoshoot and edit videos and pictures of the content.

When I first entered, Creative Labs was going through a relaunch/rebrand campaign. On the first week, I was given a few task to come up with different types of social media posts for the campaign, as well as doing some copywriting of captions. Our entire campaign revolves around on the theme called, "Find your inspiration", whereby all of our content should have a meaning behind it. 

I was also tasked to create a video production brief for the content, sourcing out talents and doing up a model brief for each talent. 

This is the model brief for the relaunch video post below, and it was my first time creating a model brief for our talents.

For each content that we planned, we would research and location recee on places that would fit best for our content. The three of us are usually the ones doing all the production, Zelene being the director & producer, Ilsyah mainly being the cameraman, and I help to assist the two of them interchangeably.

Sometimes, we would also appear in our own content as a talent, and if Zelene or Ilsyah is one of the talents, I would have to take on their roles and follow through our production plan.

This post here was Creative's relaunch post my team and I had created, produced and edited together. It has sucessfully hit 1 million views on Instagram.

Fun fact, we produced everything in less than a month!

During my internship journey, we had to do a full revamp of our studio as it used to be a storage room.

We needed to revamp our studio for the relaunch campaign, as well as for other purposes such as meetings, discussions, and a studio to film more content!

Another Instagram content post that almost hit a million likes during our relaunch campaign. 

This is the content that heavily uses our studio and the content idea was mostly ideated by me!

The model/talent (@kersandraaa) in the video is also my friend that I've scouted for this content because I think it suits her vibe.